Notes from Media course November 2009

  • http://getaheadocrmedia.blogspot.com
  • Formative mark scheme
  • Evaluation / argument / analysis
  • Examples 20% / terminology 10%
  • One over all website with links to kids individual websites preferred
  • Jan 2009 ‘How important is technological convergence for institutions and audiences.’
  • TV Drama see p 18-19 of spec NB p/c it for students
  • Keep a glossary of technical vocabulary
  • Integrate answers with argument, evaluation and analysis see above range of different examples.
  • Synthesised answers are best but difficult to cover all aspects equally quite acceptable to go through each aspect separately.
  • Constructions to be recognised by viewers – can adhere to cultural expectations or undermine or challenge them.
  • Sound and editing also important – pace can be influenced; manipulation of time to make things seem quicker, slower to increase tension; creation of perspective; manipulation of narrative information – e.g. relationships between characters or bits of story line.
  • Look at The Chase for editing of the keys bit – 3 shots – extension of time gives her status; which characters get most reaction shots? Point of view shots?
  • Sound is more than just dialogue; how is non-diegetic sound used? How is ambient sound used?
  • Section B – 2 case studies contrasting? E.g. big vs. small companies, or mass vs. niche? CONCENTRATE MORE ON PRODUCER / INSTITUION LESS ON GAME ITSELF
  • Strong technological element
  • All dependent on New Media Technologies for production / marketing / consumption
  • Start with the student
  • Where do they play? How do they share it? Where did they hear of it? Then back to the institution which produced it
  • Production / distribution / consumption / exchange i.e. shared, adapted, added to, changed, subverted? Mash ups!
  • Greg dyke ‘within 5-10 years 10% of jobs will be in media in some way. Firms have PR / media relations depts. Etc.
  • Technological convergence different from institutional convergence.
  • Section A if student does an intro say e.g. whether or not gender etc. is the key focus of the scene or not or whether it is a stereotypical view or not… But start with mise en scène.
  • On CD useful documents: Take back the tube / second life / their space report
  • Also Music Magazines c/w examples the Beat 56/60
  • Foundation c/w – do screen grabs show page layout / design and how photos cropped see also: Chestnut Grove School; remember not all members will contribute the same and marks can be differentiated. Evaluation should be more on lines of annotation, reflection, could film presentations of coursework to class. Creative & Media Diploma and The Art of the Title Sequence Map out the timeline of a trailer so they can copy it – see ginger snaps at cmdiploma.com Yasmin’s blog!
  • Advanced portfolio see p 32 of spec NB idea – set or sequence of posters for the railway billboards – photograph the boards then Photoshop own posters into them.
  • If using others’ music e-mail for permission – proves you have sought it even if not granted!
  • The 4 questions (see p 30 of spec)
  • Notes from the specimen A2 paper:
    • Q1a concepts 5 areas to be chosen from: digital technology / creativity* / research and planning / post-production / using conventions from real media texts (see on the blog a Mark Redman presentation on Creativity
    • Q1b concepts: representation / audience / narrative / genre / media language (includes genre, narrative etc.!!)
    • NB look at music magazines c/w in relation to these questions likewise soap trailer.
    • *could come up each time.
    • Section B convergence of themes; keep up to date with the news regarding media and issues
    • Collective identity suggestions:
      • Life on Mars – also a postmodern text
      • Facebook – also global media
      • GTA – also global media
      • Big Brother
      • Youth – British film
        • Shane Meadow sympathetically portrays the young
        • The news representation of young people
        • Social networking how do young people represent themselves?
        • Kid British (you tube short film)
      • Two Media is the production / institution not the texts themselves
      • Nick Griffin on question time for the mash up!
      • Downfall (Hitler)
      • Spotify
      • Longroad media
      • Michael Wesch film on the anthropology of the internet
      • Suggested reading about Youth representation
        • ‘Folk devils and moral panics’ – Stanley Coen
        • David Buckingham
        • Angela MacRobbie – ‘Girls and Magazines’
        • ‘Representing Youth’ – Christine Griffin

 

Final note every unit needs: institutions audiences, representation!

Compare how the two television programmes you have studied offer comic representations of gender

Jan 2003 exemplar answer

 

The TV sit-coms ‘Man About the House‘ and ‘Men Behaving Badly‘ offer two very different views of gender representations as much because of the time they were made as because of the content of the programmes themselves.

 

Both programmes discuss gender as a central issue. In MATH Robin transgresses the patriarchal male role model by being domesticated and liking to cook – (in fact he’s a cookery student but Chrissie would rather he didn’t mention this in front of more sophisticated men like the accountant or architect at the dance.) this concept is enhanced by his being dressed in a flamboyant woman’s dressing gown. His actions are also quite camp. In this programme domestication and transvestism are benchmarks of what it means to be gay.

 

In MBB Gary discusses what it means to be gay and cites ‘Antique Shop’ and ‘hairstyle’ as factors indicating Tony’s gayness. In addition to this he believes what he wears, where he holidays and what he does for a living also mark Tony out as homosexual. Gary’s old fashioned bigotry are similar to George’s in MATH.

 

George will not even touch Robin when he thinks he may be gay, as though it may be some sort of transmissible disease, though his wife Mildred obviously doesn’t think much of his manhood, constantly emasculating him through her dialogue, ‘I think I recognise a man from memory’ and ‘you can hardly keep the pot boiling down here.’

 

Dorothy, in MBB, also castrates Gary by attacking his sexual prowess, ‘the man with the live animal down his trousers’ sarcastically. This turning of traditional roles on their heads is known as Carnival theory and here Dorothy and Mildred both retain the upper hand in their humiliation of their men.

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Both men too are represented as bigoted and homophobic while Tony by contrast is shown as having pictures of naked women on his wall a stereotypical male characteristic. He also assumes all women can sew and his current love Debbie conforms to that stereotype. In addition to this Tony confidently lies to get women to sleep with him assuming they wouldn’t if he didn’t!

 

By complete contrast Jo and Chrissy in MATH transgress their ideological gender patterns by being undomesticated, ‘if you get the urge, and can remember how, feel free to do the washing up,’ says Robin; by being brazenly sexual beings, they talk openly about their latest lusts and conquests (quite radical in the 70s), and quite slobbish in that they expect Robin to do the tidying up. He has become a mother hen to them even while openly admitting to fancying Chrissy and constantly asking her out. They in turn take advantage of him in the way that children do of their mothers.

 

Jo however does conform to another stereotype
that of the dumb blonde; she can do nothing for herself not even boil an egg and her only apparent topics of conversation are shopping, clothes and men! Chrissy too is quite undomesticated but cleverer than Jo; this was a stereotype of the female student of the 1970s. Whereas Deb and Dorothy from MBB are unashamedly domesticated but also hold down well respected jobs. In fact there isn’t anything they cannot do and in that programme both men are represented as failures as is George in MATH. Gary though he has a job and would like to believe he has some power, at heart realises it isn’t real power and smarts a bit from Dorothy’s stinging attacks on his abilities in all realms. She is good at undermining his masculinity and he and Tony usually take refuge in the ubiquitous cans of beer or in singing ‘Lady in Red’ (badly). Tony of course is often unemployed or if he is, it is doing something a trained monkey could probably do better. Mildred, Dorothy and Deb are predominantly the males in their relationships, in control, strong and overtly superior to the men.

 

Our understanding and acceptance of gender roles comes from the ideological views and values of society. In the 1970s the male is the character who can get away with sleeping around, be the bread winner and act the dominant patriarchal figure in society and relationships. The representation of Robin in MATH challenges this ideological view and makes his persona comic. He is clearly a sensitive man; he is interested in cooking, drinks cherry brandy miniatures and wears an outrageous apron! George by contrast likes to believe he is the dominant figure, master in his own house but is quite clearly not at all. He is emasculated by his wife, his authority and intelligence constantly undermined and therefore his portrayal subverts the traditional male representation.

 

His wife too, who should be the traditional weaker domesticated female, housewife figure, is not that either! Her role challenges the accepted ideology but this is acceptable by situation comedy standards since it is almost the sole genre in which women are allowed to reign supreme, where males are allowed to fail and be laughed at for doing so. In all other areas of life and television males reign just as they do in our patriarchal society.

 

Both texts disrupt the equilibrium in terms of the way gender is portrayed and can be interpreted as radical. Unfortunately in Men Behaving Badly life has imitated art. Society empathised with these men who meant to represent arrogant and sexist, unreconstructed males suddenly became role models. These two men were archetypes in a time of political correctness but the eighties gave rise to a new era of ‘laddishness’ in which with post-modern irony it became alright to go out with the lads, get drunk, have one night stands and be proud of it. Hence Gary and Tony never learn better, never become reformed characters but remain quite happy with their juvenile behaviour, to the eternal disgust of their women!

 

Both texts transgress and overturn traditional gender roles. But both texts restore the equilibrium at the end of the episode by conforming to social ideologies and stereotypical views of their time e.g Robin is disgusted at the idea of homosexuality and Gary and Tony conform to lad culture stereotype which the programme encourages the viewers to condemn (though as observed earlier this wasn’t entirely successful!)