- http://getaheadocrmedia.blogspot.com
- Formative mark scheme
- Evaluation / argument / analysis
- Examples 20% / terminology 10%
- One over all website with links to kids individual websites preferred
- Jan 2009 ‘How important is technological convergence for institutions and audiences.’
- TV Drama see p 18-19 of spec NB p/c it for students
- Keep a glossary of technical vocabulary
- Integrate answers with argument, evaluation and analysis see above range of different examples.
- Synthesised answers are best but difficult to cover all aspects equally quite acceptable to go through each aspect separately.
- Constructions to be recognised by viewers – can adhere to cultural expectations or undermine or challenge them.
- Sound and editing also important – pace can be influenced; manipulation of time to make things seem quicker, slower to increase tension; creation of perspective; manipulation of narrative information – e.g. relationships between characters or bits of story line.
- Look at The Chase for editing of the keys bit – 3 shots – extension of time gives her status; which characters get most reaction shots? Point of view shots?
- Sound is more than just dialogue; how is non-diegetic sound used? How is ambient sound used?
- Section B – 2 case studies contrasting? E.g. big vs. small companies, or mass vs. niche? CONCENTRATE MORE ON PRODUCER / INSTITUION LESS ON GAME ITSELF
- Strong technological element
- All dependent on New Media Technologies for production / marketing / consumption
- Start with the student
- Where do they play? How do they share it? Where did they hear of it? Then back to the institution which produced it
- Production / distribution / consumption / exchange i.e. shared, adapted, added to, changed, subverted? Mash ups!
- Greg dyke ‘within 5-10 years 10% of jobs will be in media in some way. Firms have PR / media relations depts. Etc.
- Technological convergence different from institutional convergence.
- Section A if student does an intro say e.g. whether or not gender etc. is the key focus of the scene or not or whether it is a stereotypical view or not… But start with mise en scène.
- On CD useful documents: Take back the tube / second life / their space report
- Also Music Magazines c/w examples the Beat 56/60
- Foundation c/w – do screen grabs show page layout / design and how photos cropped see also: Chestnut Grove School; remember not all members will contribute the same and marks can be differentiated. Evaluation should be more on lines of annotation, reflection, could film presentations of coursework to class. Creative & Media Diploma and The Art of the Title Sequence Map out the timeline of a trailer so they can copy it – see ginger snaps at cmdiploma.com Yasmin’s blog!
- Advanced portfolio see p 32 of spec NB idea – set or sequence of posters for the railway billboards – photograph the boards then Photoshop own posters into them.
- If using others’ music e-mail for permission – proves you have sought it even if not granted!
- The 4 questions (see p 30 of spec)
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Notes from the specimen A2 paper:
- Q1a concepts 5 areas to be chosen from: digital technology / creativity* / research and planning / post-production / using conventions from real media texts (see on the blog a Mark Redman presentation on Creativity
- Q1b concepts: representation / audience / narrative / genre / media language (includes genre, narrative etc.!!)
- NB look at music magazines c/w in relation to these questions likewise soap trailer.
- *could come up each time.
- Section B convergence of themes; keep up to date with the news regarding media and issues
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Collective identity suggestions:
- Life on Mars – also a postmodern text
- Facebook – also global media
- GTA – also global media
- Big Brother
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Youth – British film
- Shane Meadow sympathetically portrays the young
- The news representation of young people
- Social networking how do young people represent themselves?
- Kid British (you tube short film)
- Two Media is the production / institution not the texts themselves
- Nick Griffin on question time for the mash up!
- Downfall (Hitler)
- Spotify
- Longroad media
- Michael Wesch film on the anthropology of the internet
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Suggested reading about Youth representation
- ‘Folk devils and moral panics’ – Stanley Coen
- David Buckingham
- Angela MacRobbie – ‘Girls and Magazines’
- ‘Representing Youth’ – Christine Griffin
Final note every unit needs: institutions audiences, representation!