What is it? See document – Wikipedia article ‘Convergence’
Give Sony example [see notes below]
Reminder that it is advisable to have 2 case studies in hand: one console and one other.
As a class do w/s 10 task 2 and w/s 11 task 1
Library research for w/s 10 task 1
In pairs do w/s 5 page 2
Homework:
A) do w/s 12 mobile gaming; fill in on the sheet.
B) do w/s 13 choose a console to research its marketing over time; make special mention of what is happening at the moment and what the future holds in store; hand in as notes.
Lesson 2 Tuesday 28th
MMORPGs
World of warcraft
Second life
Lessons 3+ 4 Thursday 30th
Discussion of spidergram
Photocopy of case study 3 pp 74-87
Practice timed essay
Lesson 5 Thursday May 7th
????
Sony and Convergence notes
Computers
Cameras and camcorders
TV and Home Entertainment
MP3 and portable electronics
Movies
Music
Games
Acquisitions
CBS Records 1987
Columbia Pictures 1989
Ericsson 2000
Aiwa 2002
Konica Minolta’s Digital Single Lens Reflex Cameras section 2006
Crackle – video sharing platform 2006
Have also jointly ventured with:
Michael Jackson
Toyota
Samsung
Counterstrike
See Counterstrike for Kids on YouTube Machinima
Wikipedia entry
Steampowered.com
Arstechnica.com – how ‘Subway’ ads ended up on Counterstrike