Women’s Magazine Quick Revision

Answer the following questions as quickly as you can.

  1. Where does the word ‘magazine’ come from? What does it mean? How does it relate to what we know as a magazine?
  2. What are the major components of the magazine you have been given? Categorise the sections that it falls into.
  3. Why do magazines exist in different forms? I.e. glossy, weekly etc.
  4. Using your magazine as an example, what do you identify as the common features of a front cover?
  5. What kinds of advertising does your magazine include? Give examples and explain why these products.
  6. How far is your magazine trying to promote a particular way of being female / male? Identify the female / male roles it is addressing and whether or not it reaffirms or challenges these notions of femininity or masculinity. Give concrete examples here.
  7. Why are there so few ‘alternative’ and minority women’s magazines?

Now brainstorm these exam type questions:

  • How significant is the relationship between the magazine publishers and the advertising business? Support your answer with examples.
  • Using one specific example, spell out how it targets its ideal reader.
  • ‘Women’s magazines are useful in helping girls and women to learn what it means to be female.’ How far do you agree with this statement?

Report on the launch of Nuts and Zoo weekly magazines for men Jan 2004

On BBC Broadband News Service on the net.

  • £65m industry
  • Zoo football, girls, funny stuff; ‘simple concept – Paul Merrill editor. Not taking life too seriously.
  • Nuts: ‘our guys are not putting their feet up with the custard creams, more an on the train, on the way to work and in the lav where guys retreat for a few quiet moments.’
  • ‘The more bums and boobs the higher the circulation’
  • The gossip mag market has increased 20.5% whereas men’s lifestyle has only gone up 0.3%.
  • ‘Soft porn dressed up.’