Scales.me.uk – Page 4 – Mrs Scales' Learning Resource Site

08/04/201226/01/2020

Notes for students

Collective Identity

‘Collective identity refers to the shared definition of a group that derives from its members’ common interests, experiences solidarities. It is neither fixed nor innate, but rather emerges through struggle as different political actors, including the movement, interact and react to each other.’
Remember 75% on present contemporary texts i.e. within the last 5 years, and the other 25% on past and future…
Remember 2 media at least! And a variety of texts within them. Continue reading “Notes for students”

08/04/201226/01/2020

Section B: Institutions and Audiences

Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as, the nature of audience consumption and the relationship between audiences and institutions. In addition candidates should be familiar with:

the issues raised by media ownership in contemporary media practice;
the importance of cross media convergence and synergy, in production, distribution and marketing; Continue reading “Section B: Institutions and Audiences”