Category: Media

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Digital media and production practices

From Television studies by Toby Miller 2003

  • New technologies come about not simply as a response to audience demand but mostly if they have a strong market potential.
  • ‘Production practices’ refers to the unit organisation, division of labour, performance of work and processes of specialisation involved in conceptualising productions [pre-production], shooting the actual scenes [production], and editing, sound mixing, titling and special effects [post-production.] The switch to digital media has affected all three parts but most significant impact on post-prod.
  • There is now dedicated software to help pre-prod planning.
  • Digital video [DV] has replace analogue video but digital cameras require special lighting. Continue reading “Digital media and production practices”
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January 2012 Section B question

To what extent does digital distribution affect the marketing and consumption of media products?

Area of focus: Film and ‘We need to talk about Kevin.’

In terms of film, digital distribution has to do with the physical producing of film on digital video (which has begun to replace old-style analogue film with its loss of quality after so many copies and its habit of deteriorating after multiple uses) and the distribution to outlets for consumption by the public by the internet e.g. the ability to purchase the film from Amazon or on digital download from NetFlicks.

There are many advantages to this new technology, not least in the cutting out of generational signal loss and the ability to simultaneously release any film worldwide rather than a staggered release.